You know you need to be on video but…
Sound like your cup of tea?
I’m going to let you in on a little secret here.
So many platforms are becoming over-saturated and pay to play game, but one of the best kept secret platforms most businesses aren’t using CORRECTLY is YouTube. It’s basically an untapped territory to build leads, get customers and make more money!
YouTube For Creatives is the support and accountability you’ve been looking for when it comes to building your confidence not only on video, but on YouTube as well.
YouTube is the perfect place to build your business visibility and grow your small business in 2019:
I’ve developed a system that focuses on the exact process of creating the right video content for YouTube that doesn’t take HOURS to do and gets you the biggest bang for your buck (aka: time).
Because let’s be real, you can’t be spending HOURS a week creating video content, you have clients, kids, and a life!
I see you filming, refilming, and refilming that video over 10 times... and never posting it!
No more! I’m handing over THE process to help you create the right video content with confidence and pride!
"Following Trena's strategies in YouTube For Creatives got me on YouTube in confidence! I wasn't sure how to use my equipment, what to say or how to say. Trena walked me through all of it so I had the confidence I needed to create YouTube videos. After being apart of YouTube For Creatives I was able to grow my channel over 1.6K subscribers in a few short months and definitely attribute my YouTube videos to having the most successful launch yet last year. I actually get excited to shot videos for my YouTube channel now!"
- Ashlyn Carter, Owner of Ashlyn Writes
Affiliate Launch Case Study with Ashlyn
I helped Ashlyn and her team craft a pre-launch video strategy of 5 videos (that she recorded before she went on maternity leave). Those videos warmed up her audience, and by the time the doors opened, her audience was ready to grab the affiliate program she pitched them!
Ashlyn - "We converted 31 women into the $2k price point for a bottom-of-funnel 2% conversion rate—that wouldn’t have happened if I just shot the affiliate link up. We made over $62k in total sales for The Blueprint Model! Even better, we spend ZERO dollars on Facebook Ads! The videos really educated my audience on the affiliate product and why it has meant so much to me. We made over 5 figures on someone else's program while I snuggled with my brand new baby boy!"
Templates, Worksheets, Courses
Create a system to help you create consistently amazing video content that you are product to share!
Over 25+ pages of YouTube templates and worksheets plus my signature course to help you master the art of creating highly effective video content.
To keep you on your toes.
It’s time to make it happen! Each month there will be a new challenge for you to compete with prizes and giveaways for those who complete the challenge!
Personal look at your Youtube channel + strategy for you
Each month a member will be chosen to have a deep dive YouTube channel audit from Trena to see what you are doing well and what you could do to see bigger results.
More than videos...
Each month we will have a new guest expert to help you thrive in other places in your business. Think sales funnels, copywriting, productivity and social media to name a few!
PRIVATE FACEBOOK GROUP
A private Facebook Group for YT4C members to ask for feedback on their videos, ask Trena questions directly and to mastermind with likeminded business owners
You're not alone!
Each month we have a group call where you can ask me all your questions live or submit your questions in advance. Plus a month co-working day where you can dedicate one hour to just working on your video strategy!
"Since being a part of YouTube For Creatives I've landed countless clients from my YouTube videos, my DREAM speaking gig and I'm finally able to get out my personality on video with confidence!"
- Brittany Berger
Content Marketing and Repurposing Consultant at Work Brighter
Even though I’m coming at you each month with brand new content and challenges, you need to have a clear understanding of the foundations of a strong, successful YouTube channel. Let’s not just throw YouTube videos out into the world and hope the stick… I'm going ot show you:
✅ The RIGHT way to setting up your YouTube channel
We will talk about creating the perfect channel banner, setting up your channel keywords, and add all the essential branding elements to your channel to make it look as professional as your business.
✅ Crafting a solid YouTube strategy for raving viewers!
It’s not about creating “all the videos”, it’s about creating the right videos your audience wants and needs from you. The goal of your video is to get them to become clients or buy from you am I right? This section is all about creating a strategy that causes viewers to binge watch your content so they can’t wait to hand their money over to you!
✅ How To Film Videos That Look Professional
Let’s simplify this but still get the look and feel you are going for! I’m going to walk through the perfect video format so you aren’t spending HOURS filming and so you feel confident when you are talking on video! I’m also going to break down using the equipment you already have to make your videos look top of the line!
✅ Editing, Editing, Editing
I know this tends to be the biggest time suck for most people, well it no longer is! I’m breaking down how to easily edit your videos, and the little secrets video editors do to make video editing a lot faster and so much easier!
✅ Getting your videos discovered and how to promote them
What are the perfect tags? How do you know what to title your videos? How do you optimize that video to get on the front page of YouTube search? Well, it’s all covered in this section. PLUS, the things you can do to promote your video that gives it a boost on YouTube search and discoverability!
✅ Finally, Understanding Your YouTube Data and Analytics
I’m showing you exactly how to understand your video click-through rates (how well your titles and thumbnails did to get people to click), your video retention (how long people are watching your video and where they leave your video) and the EXACT terms people are searching on YouTube to find your content! Knowing these key YouTube analytics are going to help you really sky-rock your channel discoverability and exponentially drive more traffic to your channel!
✅ More BONUSES on the inside!
Wait! Who am I?
Hi. I'm Trena!
I help creative business owners get confident on video and use YouTube to their advantage to grow their business with videos they are proud to share! I've taught hundreds of entrepreneurs over the past 3 years how to use YouTube and video the right way, that doesn't take hours of filming, editing and waiting for someone to FINALLY watch their video!
I've worked with clients like Heather Crabtree, Think Creative Collective and Christina Scalera of the Contract Shop to understand how YouTube video can work effectively in their marketing strategy without taking up all the waking hours in the day! I've been featured in Huffington Posts Must Watch Entrepreneurs, Creative Empire, Boss Mom podcast and more. These strategies and tactics are exactly what you will learn in YouTube For Creatives!
We had a client come to us at the end of the year in 2018. She wanted her videos to get more views to ultimately drive them to her membership. When she came to us her channel was in a steady decline. You can see the graph (left) shows from August until about November views and watch time was declining.
We took over Novembers and helped her implement all of the strategies we teach in YouTube For Creatives and in less than 2 months, her views and watch time are back up! The pink arrow below shows when we took over her strategy.
Just in January she's had a 43% increase in views and over 100% increase in subscribers all through organic (not paid for) traffic!
"After following Trena's training and personal advice to me, I post my first YouTube video and got over 200 views in the first few days. This process works!"
- Dr.Joella Castillo
Sports Chiropractor and an Ergonomist/Injury Prevention Specialist
What if I said you could get instant access to “allthethings” for just $497/YR!
YouTube For Creatives is build to help creative small business overs who are finally ready to take the jump into video content. It doesn’t matter if you’ve created 50 videos or zero videos, if you are ready to grow your business’s visibility or revenue or you just ready to connect with your audience on a deep level through video. I created this membership to be accessible to everyone ready to build their confidence with video through less stress and a clear game plan moving foward.
When does the course start and finish? The course starts now and never ends! Once you log in you are going to have INSTANT access to over 20 training videos to help you get started with your YouTube channel and strategy. Then each week you have the opportunity to join a live call with us or watch the replay!
How long do I have access to the course? Actually, LIFE TIME access to all the training in course and all the new training to come! I know YouTube is an evolving platform (like all social platforms) so I'm committed to helping you stay up to date on what's working RIGHT NOW!
What if I am unhappy with the course? We would never want you to be unhappy! If you are unsatisfied with your purchase you can cancel after 7 days. If you opted for the year membership and you are unhappy, contact us in the first 7 days and we will give you a full refund.
Alright, is this a course, mastermind, membership....? Glad you asked! This is basically a mash up of all three! Inside the program you have access to course content that helps you with everything from creating a YouTube strategy to editing your own YouTube videos! In addition to the training already in the program, we also have calls every single week! During the group calls, this is your chance to mastermind with the group, ask us questions and get one on one help from me! Along with the group coaching calls we have monthly hot seats, guest experts and a co-working hour together where you can finally commit time to your video content!
Do you only talk about YouTube? Nope! So YouTube is just one element to creating a strong business. We use YouTube as our marketing material. From there we talk about email funnels, social media strategies, building email lists along with many other topics to help you build a sustainable business!
Is video and YouTube REALLY that important? Um... YES! I know it can be hard to get yourself on video but in 2019, 80% of all internet traffic is going to be to video content! Video is KING and it's here to stay. Now video doesn't have to be super complex and time-consuming BUT you should definitely have some video elements incorporated into your business to survive in the years to come.